Many attorneys and law firms want to know which Social Media Sites they should be on.
When asking other attorneys what social media they’re currently using, you’ll get a myriad of responses, including:
- Just Facebook. It’s the only one that matters.
- All of them. The more the better.
- Social Media is a waste of time.
The fact of the matter is that social media is an important part of your digital marketing strategy when used properly. Being on more than just Facebook is usually best, but being on all of them is likely overkill and usually just ends up in your efforts being spread too thin to be very effective.
To determine if a certain social media platform will work for your law practice, you need to know a little more about it. Let’s discuss the four most common social media sites.
Facebook is used by more businesses than any other social media platform. With well over a billion users worldwide, it is a great platform to be on for the majority of businesses, especially if your target audience is Millennials, Generation x-ers, Boomers, and even the Silent Generation of either gender.
Millennials and post-Millennials (Generation Z) are more likely to use a wider variety of social media platforms.
With Facebook, users become fans of your law firm’s page. It’s easy to post photos, videos, surveys, infographics, updates, and more with Facebook in an attempt to engage with your fans. Posting once a day, sometimes more often, is best to not become old news and stay in the newsfeed of your fans.
Twitter is the second most used social media platform after Facebook. The thing to remember with it is that you can only post 140 characters or less. Like Facebook, you can share updates, videos, images, surveys, and links. Hashtags (#) are often used with topics and keywords to make your posts searchable to even more users than just your followers. With more than 300 million users worldwide, Twitter is a good choice for many attorneys and businesses.
Customer service issues are frequently handled through Twitter. If you’re active on news sites on the Internet at all, you’ve likely seen at least an article or two featuring tweets either praising or putting down a company. Don’t let any potential negativity sway you away from Twitter if you determine that it is right for your law firm, because even negative reviews can be turned into positives with the right replies.
Pinterest is a collection of online bulletin boards arranged by categories in which users pin content to the boards. There is a huge variety of boards on Pinterest. Popular topics on Pinterest include nail art, food, hairstyles, jewelry, animals, gardening, how-to’s, and much more.
Just about any business can find a way to use it, but it may not be the best choice if you have limited resources and your target audience is not women with higher than average incomes.
Pinterest comes in third in popularity behind Facebook and Twitter; however, many businesses that decide to try Pinterest are surprised to see just how much more web traffic they receive from Pinterest compared with Facebook or Twitter.
Instagram is very visual just like Pinterest, but users post only photos and videos on a variety of subjects such as fashion, food, travel, jewelry, nail art, and more. Before posting, users have the option to edit.
Unlike the other social media platforms discussed, Instagram is primarily mobile based. You can get Instagram for desktop, but it doesn’t do much. The mobile version is the only way to post.
Instagram is great for a younger audience. Don’t try to target Boomers on Instagram.
At Local Impact Group, we understand that as an attorney, your time is valuable and that you likely don’t have much time to keep up with social media.
Contact Local Impact Group today to learn how social media should be a part of your Inbound marketing plan.